HiB has extended its in-house marketing department with the new appointment of PR Manager Laura Bennett.
With a strong PR and marketing background at agencies and businesses across the Midlands, Laura joins HiB to lead the PR department with a focus on building the company’s exposure across the trade and consumer media.
As part of HiB’s strategy for growth, Laura will play a vital part in promoting product launches, company news and fundraising updates to the bathroom industry and consumers. Laura will also be supporting the wider team with content marketing and social media support, as the company develops its digital marketing strategy.
Commenting on her appointment, Laura says: “I am thrilled to be joining HiB at a time when there are so many exciting projects and developments taking place. HiB is known for its strong company culture and vision and I am delighted to be part of such a knowledgeable and creative team.
“HiB has a great reputation for its expertise in bathroom mirrors, cabinets, furniture and accessories and the combination of style and technology across the ranges means there is plenty of interesting features and design trends to discuss. With new product innovations being developed, the recent recognition from the Queen’s Award for Enterprise and a key focus on CSR, there is lots to share and I’m excited to be able to communicate HiB’s work with consumers and wider bathroom industry. “
Steve Kaye, Marketing Director at HiB, adds: “Laura has a great deal of experience across digital and print marketing and is already making an impact in the PR department. As we continue to build our relationships with the trade and consumer press and grow our digital marketing strategy, Laura’s role will be vital to promoting our product launches and company news, key to the future success of HiB.”