To coincide with the launch of its new brand identity, HiB has invested in a new state-of-the-art website and new lifestyle brochure to more clearly encapsulate its ethos of ‘making bathrooms beautiful.’ Reflecting HiB’s status as a major player in the KBB industry and its commitment to pushing boundaries in innovation, the more contemporary, new look website provides retailers, merchants and end users with a quick and comprehensive look at the leading manufacturer’s vast product portfolio. In addition to a sleek new appearance, users will find the new website clear, straightforward to navigate and packed with useful information. Aligned to this, HiB has also invested in new literature to help retailers showcase its offer, and in turn, benefit from the business boost it will bring. The new 100 page full colour brochure incorporates stunning room-set photography and in-depth information on all new and key ranges, and an online version is also available on the website which can be easily downloaded. This activity follows a complete company rebrand which came into effect as of 1 January 2016. This includes all packaging, brochures and promotional material, as well as the new HiB logo being displayed on the transport fleet, new uniforms, signage and all other company publicity.